Can VI be a Supportive Product for Rapid Growth of Digital-Banking in Economy: Seeking Attentions for Policy-Design Country-Wise
Keywords:e-banking, Perceived-risk, Voluntary insurance, As a product, Diffusion curve.
Today’s human-race lives in world of business-mentality where services are carried-out in a competitive manner. It has resulted technology-driven lifestyles. Meeting these advancement-needs in multi-faucets, maintaining customer-loyalty has become a strategic mandate in today's service-markets. Banking services are no exception. It is carried-out in a competitive mode that has resulted using digital banking-services in economy country-wise. However, since the beginning of its journey, the perceived-risk factors have been undermining the growth-trend of digital-banking-usages in economy country-wise such as Bangladesh. Inclusion of Voluntary Insurance (VI), a new product in digital-banking services, can be an impetus meeting the challenges - perceived risk-factors such as trust-issue, psychological risk of probable direct monetary-costs such as hidden charges, extra fees, account hacked etc. This proposed product can be supportive in increasing values that are what will keep the banks be growing. As a result, it can ensure booming-economy country-wise. If there is no new value to offer, banks wilts and eventually dies. Economic-growth-trends of countries surely endorse adding new legal product(s), which will improve society beyond just satisfactions of customers. This new supportive product can be lifeblood to banks as human society are moving ahead.
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