1.
Sabaa S, Elbolok RM, Elebrawy B, Alotaibi SA, Mohamed NE. The Impact of Gamification on Brand Advocacy through the Mediating Role of Continuance Intention an Empirical Study in Egypt’s Online Retail Sector. mw [Internet]. 2025 Sep. 2 [cited 2026 Jun. 14];2025(4):144-58. Available from: https://academiainsight.com/index.php/mw/article/view/979