Elwakeel, Neama, Amr Noureldin, Mohamed Aboueldahab, Basma Al-Hariry, and Atef Fakhfakh. 2025. “Gamification in Marketing: Enhancing Participation, Interaction, and Retention in Saudi Telecoms ”. Journal of Management World 2025 (2):345-58. https://doi.org/10.53935/jomw.v2024i4.931.