SABAA, Sania; ELBOLOK, Reem M.; ELEBRAWY, Badria; ALOTAIBI, Sultan Awadh; MOHAMED, Nehad E. The Impact of Gamification on Brand Advocacy through the Mediating Role of Continuance Intention an Empirical Study in Egypt’s Online Retail Sector. Journal of Management World, [S. l.], v. 2025, n. 4, p. 144–158, 2025. DOI: 10.53935/jomw.v2024i4.1181. Disponível em: https://academiainsight.com/index.php/mw/article/view/979. Acesso em: 14 jun. 2026.