MENGQI, Shi; ARIFFIN, Ahmad Azmi Mohd. Conceptual Paper: Impact of Hotel Frontliners’ Social Attractiveness on Consumer Participation: Mediating Role of Consumer Appreciation and Moderating Influence of Interpersonal Trust. Journal of Management World, [S. l.], v. 2025, n. 2, p. 461–471, 2025. DOI: 10.53935/jomw.v2024i4.973. Disponível em: https://academiainsight.com/index.php/mw/article/view/901. Acesso em: 14 jun. 2026.