ELWAKEEL, Neama; NOURELDIN, Amr; ABOUELDAHAB, Mohamed; AL-HARIRY, Basma; FAKHFAKH, Atef. Gamification in Marketing: Enhancing Participation, Interaction, and Retention in Saudi Telecoms . Journal of Management World, [S. l.], v. 2025, n. 2, p. 345–358, 2025. DOI: 10.53935/jomw.v2024i4.931. Disponível em: https://academiainsight.com/index.php/mw/article/view/888. Acesso em: 14 jun. 2026.