SANTOSO, Nelvina Christanti; MAHYUNI, Luh Putu; SANTOSO, Bagastya Christian; SANTOSO, R Tri Priyono Budi. The Long-Term Effectiveness of Live Streaming Marketing: Analysing Factors Affecting Purchase Intention and Customer Loyalty. Journal of Management World, [S. l.], v. 2025, n. 1, p. 191–197, 2025. DOI: 10.53935/jomw.v2024i4.635. Disponível em: https://academiainsight.com/index.php/mw/article/view/771. Acesso em: 14 jun. 2026.