POTWORA, Maciej; VDOVICHENA, Olha; SEMCHUK, Dmytrii; LIPYCH, Liubov; SAIENKO, Volodymyr. The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting. Journal of Management World, [S. l.], v. 2024, n. 2, p. 41–49, 2024. DOI: 10.53935/jomw.v2024i2.275. Disponível em: https://academiainsight.com/index.php/mw/article/view/746. Acesso em: 14 jun. 2026.