EANDHIZHAI, P. G.; KAVITHA, A.; YUVARAJ, R. Strategies for Social Media Marketing to Engage and Shape the Purchase Behavior of Gen Z. Journal of Management World, [S. l.], v. 2024, n. 5, p. 36–41, 2024. DOI: 10.53935/jomw.v2024i4.692. Disponível em: https://academiainsight.com/index.php/mw/article/view/702. Acesso em: 14 jun. 2026.