XU, Lee; ZHAO, Souk; CUI, Nai; ZHANG, Lae; ZHAO, Joy. The Effects of Storytelling on User Experience and Behavior-related Variables. Journal of Management World, [S. l.], v. 2022, n. 1, p. 76–89, 2022. DOI: 10.53935/jomw.v2022i1.183. Disponível em: https://academiainsight.com/index.php/mw/article/view/1067. Acesso em: 14 jun. 2026.