Santoso, N. C., Mahyuni, L. P., Santoso, B. C., & Santoso, R. T. P. B. (2025). The Long-Term Effectiveness of Live Streaming Marketing: Analysing Factors Affecting Purchase Intention and Customer Loyalty. Journal of Management World, 2025(1), 191–197. https://doi.org/10.53935/jomw.v2024i4.635