Role of Co-Creative Services, Smart Tourism Services, and Smart Destination Images to Travelers’ Intention to Revisit

Abstract

This research investigates the impact of smart tourism services (STSs) platforms on smart tourism destination image and tourists' revisit intention. Based on the Stimulus-Organism-Response (SOR) theoretical, this study proposes a theoretical model to examine these relationships. Data collected from 300 tourists visiting Ho Chi Minh City in April 2024. Three factors transportation, accommodations, and shopping services have a positive impact on co-creative services, and then on smart tourism destination image, and infrastructure, enjoyment, and value for money have a strong effect on revisit intention. Theoretical and practical implications are discussed, then future research is suggested.