Visitor Preferences on Ecotourism Attributes: A Study on Indonesian Ecotourism Destinations

Authors

  • Onan Marakali Siregar Department of Business Administration, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Medan, North Sumatera, Indonesia. https://orcid.org/0000-0002-2148-6578
  • S. Selwendri Department of Business Administration, Faculty of Social and Political Sciences, Universitas Sumatera Utara, Medan, North Sumatera, Indonesia.
  • Muhammad Dharma Tuah Putra Nasution Department of Management, Faculty of Social Sciences Universitas Pembangunan Panca Budi Medan, North Sumatera, Indonesia. https://orcid.org/0000-0002-4671-0230

DOI:

https://doi.org/10.53935/jomw.v2024i4.402

Keywords:

Destination attributes, Ecotourism, Psychographic characteristics, Tourism selection process, Visitor preferences.

Abstract

This study focused on a specific group of ecotourism visitors and their preferences at four selected locations in Indonesia. A descriptive-quantitative method was employed to analyze data collected from 120 participants through questionnaires, using convenience sampling techniques. The study identified the psychographic characteristics of ecotourism visitors and compared the preferences of two visitor groups regarding ecotourism attributes. It found differences between the estimated and actual preferences of the two groups for each attribute across the four ecotourism destinations. The research concludes with the significance of a destination's unique attributes to prospective ecotourism-related visitors in the selection process.

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Published

2024-12-24

Issue

Vol. 2024 No. 4 (2024)

Section

Articles